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Professional Logo Design, Corporate Identity, Branding, Brochure & Flyer design, affordable & creative Graphic Design Services in Pretoria for print & web.

THE IMPORTANCE OF A GOOD LOGO

for your BUSINESS

It is nowadays almost not a question, but if you are wondering why a business should have a logo,just answer two questions:

“How many big, leading companies don’t have logos?”
“If a company doesn’t have a logo, can it raise doubts and negative thoughts about its credibility?”

  • A good logo should be unique
  • SUMMARY

A good logo should be unique

A good logo should be unique and comprehensive. Through the colours, fonts and graphical elements a logo conveys information about a company, its services, or industry to potential customers. A logo is also a quick way of referring to a company in advertising materials and the starting point for the variety of colours, fonts, and design choices in all other business marketing materials like posters, flyers, banners, packaging, etc.
The logo appears on stationery, websites, business cards and advertising material, therefore a well-designed logo can contribute to business success, while a poorly designed logo can make the wrong impression and turn off potential customers. Importantly, a logo should fit together with other aspects of a company's visual presentation. Even a well-designed logo, can look unprofessional when surrounded by inappropriate graphical elements or inconsistent fonts. This is why a logo is the basic unit of a larger brand identity that includes company fonts, colours and document-design guidelines.

Why your logo should be custom made? If a logo is created with the use of clipart (premade graphic elements from public collections) it may look like or be identical to other logos and even your competitors' logos. This will make identification of your company difficult or your logo may easily be mistaken for the logo of another company. This situation may harm your reputation and money invested in marketing of your brand will be wasted.

Summary

A professionally designed company logo is one of the must have attributes of a successful business.

A high-quality logo may tell a lot about its owner as well as a bad one.

A logo should be custom and designed by a professional logo designer. You'll never have a second chance to make a good first impression. And in many ways the first impression depends on your logo.

Logo Design in Pretoria
Fresh Start Logo
Design of events promotional material
Fresh Start Promotional Material

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